日前，由肖战、任敏主演的剧集《玉骨遥》在腾讯视频会员收官。自播出以来，《玉骨遥》热度始终高居不下，成为了腾讯视频历史上弹幕最快破亿剧集，并名列骨朵、灯塔等权威影视榜单第一。时影一角也成为了腾讯视频站内首个破5000万热度值的角色。《玉骨遥》热度的一路狂飙，也令十余家联名品牌狠狠刷了一波存在感，这其中最引人关注的就是百年护嗓品牌龙角散。通过与角色守护情怀的完美贴合和与角色场景的自然融合，龙角散乘着《玉骨遥》爆火的快车，进入了更多人的视野。
借势剧情IP高效转化赋能产品持续热销，当当前影视剧联合营销持续走热，如何借势影视IP热度带动市场动销，是品牌需要认真思考的问题。而获得《玉骨遥》巨额流量加持的大量用户中，有的人由于对该剧情节深感共鸣，他们开始寻找类似于“守护”精神的情感表达，而龙角散恰好以其“守护全世界咽喉健康”的理念，与这些追求同样价值观的人建立起了紧密联系。
在剧情播出后，大量用户群体中的某些人，在观看《玉bonesvereyou_ when they discovered the perfect match between their emotions and the values of protection that yubonesvereyou conveyed. This emotional resonance led to a deeper understanding of dragon angle's brand philosophy, which emphasizes "guarding" and nurturing one's health.
In response to this emotional connection, dragon angle created a limited-edition "Guardian of Health" series that incorporated elements from the drama into its packaging design. The series included special edition products such as heart-shaped throat lozenges with an elegant box featuring scenes from the drama, along with other exclusive items like custom-designed keychains and stickers inspired by characters in the show.
To further leverage this synergy between storylines and product offerings, dragon angle launched interactive campaigns on social media platforms like Weibo, Xiaohongshu (RED), WeChat Public Accounts etc., where fans could share their experiences about how yubonesvereyou resonated with them personally while also showcasing their love for dragon angle's products. These campaigns not only generated immense buzz around both brands but also helped create a sense of belonging among consumers who identified themselves as part of this shared experience.
As a result, not only did sales skyrocket due to increased visibility but also consumer loyalty grew significantly through these joint marketing efforts. Consumers were no longer just purchasing products based on price or functionality; they were now drawn towards brands that shared similar values and had demonstrated empathy towards audiences' emotions through storytelling narratives in dramas such as yubonesvereyou.